avex FAKY - AKINA “FUTURE” Music video

ROLE

Creative direction
Art direction
Video production

OVERVIEW

Japanese-American artist Akina (part of girl group ‘Faky’) is one of Japan’s most exciting up-and-coming pop talents. Her international influences and global experiences bring depth and sophistication to her accessible moody pop sound.

In collaboration with avex, one of Japan’s biggest artist agencies – and Akina’s management team – Y+L Projects produced the music video to Akina’s new solo track ‘FUTURE.’

‘FUTURE’ is a fresh cut off Akina’s upcoming album, produced by Kai Takahashi, a member of LUCKY TAPES, who has worked with talents such as ri and Taichi Mukai. It’s Akina’s first song written entirely in Japanese and an exciting taste of what’s to come.
アメリカと日本にルーツを持ち、幼少期から世界各地を転々としながら、多様なカルチャーに触れながら独自の音楽センスを培ってきたAKINA。

本作のプロデュースはLUCKY TAPESのメンバーであり、iri、向井太一などの楽曲を手がけてきたKai Takahashiが担当。AKINAにとって初の全編日本語詞の曲であり、彼女の甘美な歌声とKai Takahashiのチルなサウンドが見事にマッチした作品になっています。

Y+L Projectsは、avex所属のアーティスト FAKY AKINA のソロ曲「FUTURE」のMV制作を行いました。

Video production and direction

FAKY - AKINA “FUTURE”

TEAM

FUTURE
Music: Kai Takahashi
Lyric: Kai Takahashi
Arrangement: Kai Takahashi

Video
Creative director: Yoichiro Tamada (YL Projects)
Producer: Hiraku Matsuzaki (Konel)
Director, DP, edit, color: Kazumi Watanabe (Camarade)
Gaffer: Mikisuke Umeda (freelance)
Partnership: Konel inc

TIMELINE

2021

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