JNTO × Get Lost Magazine Explore Japan’s Islands

ROLE

Research
Photography
Writing

OVERVIEW

JNTO (The Japan National Tourism Organization) is the main tourism body of Japan. Established in 1964, its role focuses on promoting travel to and in the country. Get Lost Magazine is a proudly independent travel magazine based in Melbourne, Australia.

As part of an initiative to encourage more intrepid travel across Japan - with a focus on ship travel - Y+L Projects was commissioned to visit the Oki Islands of Shimane and Iriomote and Ishigaki Islands in Okinawa to create a series of articles to inform and inspire international guests to visit.

Y+L Projects visited the areas to do on-ground research and photography. The outcome was a series of in-depth articles covering all facets of the areas’ most fascinating points of interest, which everyone can access via the Get Lost Magazine website.


SHIMANE BY THE SEA
https://www.getlostmagazine.com/feature/shimane-by-the-sea/

TWO FEET ON THE GROUND IN OKI
https://www.getlostmagazine.com/feature/two-feet-on-the-ground-in-oki/

TREK TO A SACRED JAPANESE WATERFALL DOGO ISLAND, JAPAN
https://www.getlostmagazine.com/category-highlight/trek-to-a-sacred-japanese-waterfall/

OKINAWA’S WILD SIDE
https://www.getlostmagazine.com/feature/okinawas-wild-side/

SOUTH TO YAEYAMA
https://www.getlostmagazine.com/feature/south-to-yaeyama/

TAKE A BUFFALO TO YUBU ISLAND YUBU ISLAND, JAPAN
https://www.getlostmagazine.com/category-highlight/take-a-buffalo-to-yubu-island/
日本政府観光局*は、インバウンド・ツーリズム(外国人の訪日旅行)のプロモーションやマーケティング活動を行う日本の公的な専門機関です。世界の主要都市に海外事務所を持ち、東京オリンピックが開催された1964年から50年にわたり、訪日外国人旅行者の誘致に取り組んできました。

Y+L Projectsは、インバウンド・ツーリズムのプロモーションとして、船の移動を中心とした日本各地を巡る冒険旅行を提案しました。
外国人観光客に有益な情報を提供するべく、島根県の隠岐諸島、西表島、沖縄県の石垣島を訪問し、現地調査、写真撮影、執筆を含め、記事制作を行いました。『Get Lost Magazine』**のウェブサイトには、これらの魅力的なポイントをすべて掲載した記事が掲載されています。

*独立行政法人 国際観光振興機構
Japan National Tourism Organization(JNTO)

**2004年にオーストラリアのメルボルンで設立された旅行と冒険をテーマにしたトラベルマガジン


SHIMANE BY THE SEA
https://www.getlostmagazine.com/feature/shimane-by-the-sea/

TWO FEET ON THE GROUND IN OKI
https://www.getlostmagazine.com/feature/two-feet-on-the-ground-in-oki/

TREK TO A SACRED JAPANESE WATERFALL DOGO ISLAND, JAPAN
https://www.getlostmagazine.com/category-highlight/trek-to-a-sacred-japanese-waterfall/

OKINAWA’S WILD SIDE
https://www.getlostmagazine.com/feature/okinawas-wild-side/

SOUTH TO YAEYAMA
https://www.getlostmagazine.com/feature/south-to-yaeyama/

TAKE A BUFFALO TO YUBU ISLAND YUBU ISLAND, JAPAN
https://www.getlostmagazine.com/category-highlight/take-a-buffalo-to-yubu-island/

Exploring other sides of the nation

The research took us to some of Japan’s most elusive and stunning destinations, from the pristine beaches of Okinawa, to the rugged mountains of Oki. 険しく荘厳な山々から、手つかずの美しいビーチまで、未だ知られていない場所を世界に発信する。

TEAM

Producer: Hands on Japan
Research: Lucy Dayman
Photography: Lucy Dayman
Writing: Lucy Dayman

TIMELINE

2019

1941: The year of the first-ever TV commercial.
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