Pocket Change International awareness campaign

CHALLENGE

Pocket Change is a Japan-based company. They build kiosk-style cash machines that instantly exchange bills and coins of various currencies into electronic money, vouchers, or charitable donations to be used in your country’s currency of choice. With outlets across Japan and a presence in company already has a reputable presence in their home country. What they wanted was to garner attention with a foreign traveling audience in both Japan and abroad.

SOLUTION

Y+L Projects crafted a global PR campaign, with a focus on international travellers passing through Japan and wider Asia. We crafted a media kit by scouting international models, to create professional, press-ready photos that would accompany the English press release and previously supplied video content from Pocket Change. The reason for the Japan and wider Asia focus was to make sure those who read about the machine could access the machine with relative ease and would be familiar with its services when someday in the future it inevitably rolls out across the world.

RESULT

By crafting a strategy campaign to reach out to targeted media outlets, Y+L Projects secured priceless media coverage including news stories, feature editorial, and listicle (matome) style features.Some of the key outlets to feature Pocket Change included South China Morning Post, which has a monthly online readership of 46.3 million, and Japan travel site Matcha which boasts 40.6 million monthly views. The company was also featured in Cebu Airline’s inflight magazine SMILE as well as other relevant outlets.