Olympus – lensee Grow Your Creativity

ROLE
Strategy
Brand communication
Creative direction
Art direction
Photography
Video production
Copywriting
Social media management
OVERVIEW
Lensee is an online network platform where travellers can connect with local photographers across the globe. The project, which Lensee inc launched on August, 2019, is an initiative that focuses on key cities in developing countries, where children are provided with cameras to develop the skills to become a photographer.
The first city where this project was to be implemented was Bangkok, Thailand. A city renowned for its warm welcoming people, and its iconic landmarks and attractions that draw tourists from all around the world. In a city where the gap between rich and poor is large, there are many children left without the opportunity for a sufficient education.
With this project, the company will cooperate with Sanaebanglumphu, which is a place where school children in Bangkok gather. Cameras will be provided to children where they will be given lectures on how to shoot. By using the service school children would be rewarded with incentives provided by the tourists who use the Lensee service. Y+L Projects crafted a video in promotion of this campaign.
Artful photography, video production, and storytelling
The video was designed to inspire, educate and showcase the beauty of Thailand and its people to the rest of the world.
Photos by locals
By using the Lensee service, users are not only gifted with stunning photos, but also gifted with access to a local’s side of the city.
Learning new skills
The power of learning something new, and sharing it with the world was the motivating message of this campaign.
A snapshot into a different life
TEAM
Strategy: Yuichi Saito (Departure inc.)
Producer: Yuichi Saito (Departure inc.)
Creative direction: Yoichiro Tamada
Art direction: Lilliana Rose Lyons
Video production: Lilliana Rose Lyons, Nora Ballard (Freelance), Patryckyuto Satohshimizu
Copywriting: Lucy Dayman
Social media management: Yoichiro Tamada
TIMELINE
2019