VanMoof ‘Riders’ Stories’

CHALLENGE

VanMoof is one of the most prominent powerhouse players on the e-bike scene. The now globally recognised brand has been making waves in Tokyo in recent times thanks to their artfully design electric bikes. VanMoof asked Y+L Projects to produce, shoot and edit video and blog content for their “Riders’ Stories” series. Y+L Projects were responsible for the brand’s social content video creation.

SOLUTION

For this campaign, we focused on the riders who own and ride the VanMoof Electrified bike, which is the brand’s latest model. We wanted to encapsulate and clearly express the feeling of this product through video. From the father who cycles to work after sending his daughter to kindergarten, to the city slicker who spends his day zipping through Tokyo to meet with clients each rider has a story and enjoys cycling in their unique way.

RESULT

This time, we focused on two riders and created two concise one and a half minute videos, perfect for social media, and sharing with friends. The videos are also on the VanMoof official YouTube account.