Halekulani Hotel ‘A Pilgrimmage Through the Sacred Ryukyu’

OVERVIEW

With locations in Honolulu, Hawaii and more recently Okinawa, Japan, Halekulani is one of the world’s most influential and admired luxury resort brands. The brand brings understated, timeless elegance to a setting of breathtaking natural beauty in Okinawa.

What makes Halekulani’s Okinawa facility different to the area’s other luxury establishments is the brand’s dedication to showcasing, and educating guests about the island’s culture and way of life through unique curated experiences crafted in collaboration with the Halekulani team and the local community.

In order to promote their newest luxury offering “Pilgrimage Through Sacred Ryukyu”, a spiritually centred journey though the island of Okinawa, Y+L Projects teamed up with Halekulani and their New York based PR agency Evins to craft press content for the launch of the program. Y+L Projects visited Okinawa, interviewed those involved in the program and crafted a thoroughly researched, media ready press release detailing the program, its legacy and appeal. ハワイの高級リゾートホテル「ハレクラニ」が、2019年沖縄に誕生しました。創業してから１世紀を超え、多くの著名人やセレブリティをもてなしてきた名門ホテルが2軒目のステージに選んだのは沖縄県恩納村のビーチフロント。
「ハレクラニ沖縄」は、この島特有の文化やライフスタイルを、ユニークな体験を通じて学ぶことができるプログラムを用意しています。

Y+L Projectsはニューヨークに拠点を構えるPRエージェンシーEvinsと協力し、沖縄の神秘的な美しさを体験できるプログラム「A Pilgrimmage Through The Sacred Ryukyu」の海外旅行者向けの広報物を制作しました。

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