Halekulani Hotel ‘A Pilgrimmage Through the Sacred Ryukyu’

ROLE

Research
Copywriting

OVERVIEW

With locations in Honolulu, Hawaii and more recently Okinawa, Japan, Halekulani is one of the world’s most influential and admired luxury resort brands. The brand brings understated, timeless elegance to a setting of breathtaking natural beauty in Okinawa.

What makes Halekulani’s Okinawa facility different to the area’s other luxury establishments is the brand’s dedication to showcasing, and educating guests about the island’s culture and way of life through unique curated experiences crafted in collaboration with the Halekulani team and the local community.

In order to promote their newest luxury offering “Pilgrimage Through Sacred Ryukyu”, a spiritually centred journey though the island of Okinawa, Y+L Projects teamed up with Halekulani and their New York based PR agency Evins to craft press content for the launch of the program. Y+L Projects visited Okinawa, interviewed those involved in the program and crafted a thoroughly researched, media ready press release detailing the program, its legacy and appeal.

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Where modern luxury and ancient history collide

The experiences, known as Halekulani Okinawa Escapes are luxury programs available exclusively to guests Halekulani Okinawa Escapes are special programs available exclusively to guests staying at Halekulani Okinawa. In a first for any hotel in Okinawa, they offer the chance to experience the island up close and to the fullest.