Lost in Japan – Kumano × Tokyo Lost in Japan

OVERVIEW

In late 2020, Tokyo Convention and Visitors Bureau (TCVB) was looking to promote a new tourism route for those visiting Tokyo. Rather than promote what’s known in the tourism industry as Japan’s ‘golden route’ (Tokyo, Kyoto, Osaka), the TCVB wanted to inspire travellers to explore more remote and unique destinations in conjunction with their visits to Tokyo. This time the two focus locations were Tokyo and Wakayama’s Kumano Kodo Pilgrimage trail. In light of the effects covid has had on travel, it was important that the video also encourage safe, slow, thoughtful and experiential travel, areas of focus for the contemporary climate.

The video had to both showcase the nation’s two very unique and equally enthralling sides looking at the cultural diversity, rich history, and fascinating contrast between the modern streets of Tokyo and the time worn, spiritual-centric Kumano Kodo. The video would be shared via TCVB and on JAL (Japan Airlines) platforms.

Y+L Projects was asked by Wondertrunk & Co., the video’s producer to join the project and craft narration for both versions of the video. The narration had to reflect the video’s message and match the pace, ethos and ideologies of which the video was trying to convey. Y+L Projects also provided ongoing consultation with the production team to ensure that the video would showcase points that would be of interest to the international travelling market.

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