Cointreau ‘Regional Cocktails’ campaign
ROLE
Social media management
OVERVIEW
To raise awareness of the premium French orange liqueur Cointreau, we produced a social media campaign called “Cointreau Regional Cocktails”. In collaboration with LIQUID WORKS, which is a collective of bar and cocktail producers, we made original, unique cocktails using local ingredients around Japan. We produced photos as well as cinemagraphs for the Cointreau Japan Facebook channel, which were shared throughout 2018. Y+L Projects supported activation on social media and promotion management on Facebook/Instagram.
Uniquely delicious
The taste of Japan
This campaign showcased the diverse and delicious flavors of Regional Japan in a new, exciting and collaborative way.
TEAM
Partnership: UltraSuperNew
Planning: Yoichiro Tamada
Social media management: Yoichiro Tamada
TIMELINE
2018