Bombay Sapphire Key Visual Creation

Overview

In recent years, the popularity of gin has continued to soar in Japan, especially with the emergence of unique "craft gins" from small distilleries and the dedicated efforts of Japanese gin brands, leading to a thriving gin industry.

Amid this reevaluation of gin, Bombay Sapphire, one of the world's leading gin brands, wanted to distinguish itself further and showcase its excellence, so the company asked YL Projects to assist with crafting a powerful key visual and copy for a recent seasonal Japanese campaign, linking back to the brand’s ethos of “stir creativity”.

Client brief

Bombay wanted a key visual that would help increase awareness among new and potential gin and soda enthusiasts; these visuals were to be used in-store and on digital platforms. Finally, the brand wanted the visual to touch on the company's ongoing global brand tagline of "Stir Creativity".

Our proposal

Inspired by the emotional and functional benefits derived from enjoying Bombay Sapphire's gin and soda, we devised the tagline in Japanese, "それは、感性に香る、洗練された余韻" (loosely translated: “A refined aftertaste of sensibility”) and incorporated into the key visual copy.

For the art direction, we focused on elements that stimulate emotions like anticipation and excitement, to enhance the allure of gin and soda, igniting creativity. We provided on key visual multiple in various sizes that could be utilized for in-store, digital platforms, and campaigns.

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