sequence Digital art creation
ROLE
Planning
Digital communication
Art direction
Video production
OVERVIEW
In the Summer of 2020, Japan’s leading real estate company, Mitsui Fudosan, in collaboration with leading Tokyo-based concept design agency GRIFFON. opened its Kyoto lifestyle hotel sequence Gojo. The hotel was designed to embrace modern lifestyle hotels’ contemporary trends and pay homage to Kyoto’s traditional heritage.
Y+L Projects, in collaboration with French digital artist Floz, produced a series of three unique digitally animated artworks. Each artwork was carefully crafted to embrace and harmonise with the hotel’s surroundings but still stand out and offer guests a brief opportunity to zone out and get lost in the animation’s flow.
Hypnotic koi and golden temples
The spa floor piece utilised koi fish silhouettes and colours, setting off a sense of oceanic rhythm and tranquility, with its schools of fish and flitters of shadow and light giving the viewer a sense of being underwater, swept up in a school of Japanese koi. In the lobby, the hotel’s most highly trafficked area was the Kinkakuji/ Bamboo Forest animation. Floz transformed his original still photographs of Kyoto’s deserted iconic landmarks into oil painting-like scenes that melt and flow into liquid transitions between the locations. The final piece, which features the hotel’s room floors, showcased the iconic Japanese ‘Seigaiha’ wave motif, a motif that has been embraced across many forms of Japanese art. The piece melds bold pop art elements with impressionist, almost landscape styles in a hypnotic fashion.
TEAM
Creative direction: Lucy Dayman + Yoichiro Tamada
Digital communication: Lucy Dayman + Yoichiro Tamada
Digital design: Floz
Photography: Satoshi Toda (freelance)
TIMELINE
2020