YA-MAN YA-MAN the store GINZA Promotional video production

CONTEXT

YA-MAN is a specialist in manufacturing beauty devices, leading the industry for over 40 years. Today, the company thrives globally as a group of innovative prestige beauty brands with devoted fan bases. In November 2023, they opened their first flagship store in Ginza, Tokyo.

YL Projects was tasked with creating a promotional video showcasing this newly opened flagship store.

INSIGHT

The power to radiate beauty lies in every person

With the power of light, YA-MAN enhances the beauty of each user, unleashing their inner radiance.
Their first flagship store ever deepens and changes the physical experience of YA-MAN.

Until now, YA-MAN has had a presence in department stores, but this marks the first opening of a flagship store directly operated by the company. While collaborating with the interior design office I IN, the team responsible for the interior, they developed the design concept. The most prominent feature in the shop is a special LED light wall, incorporating technology also found in their beauty devices that use light to enhance beauty.

The interior design was developed with deep consideration of the product; for example, the light of the space radiates, an homage to the lighting from the products. We wanted to capture this design element in a clear but artful way.

The color of the store’s light changes based on its functional purpose, and 5148 LEDs, operating at the same frequency as those used in the actual products, are integrated. Through specially processed glass resembling human skin cells, the point light source diffuses in multiple directions, deeply permeating among the observers.

IDEA

Elevating the product to an unparalleled level of sophistication through a luxurious and immersive spatial experience

With the guiding brand core of “Technology,” “Luxury,” and “Global” at the forefront, our process began with a thorough analysis of the space, guided by I IN, where we were able to extract inspiration and distinctive features. We aimed to convey a unique, rounded design language, mirroring both the essence of YA-MAN’s products and the immersive ambiance of the space.

We captured the radiance emitted by beauty devices and the LED light installations within the store, combining them to articulate an abstract sensation of brilliance and advanced technology. Finally, we brought along composer Marty Hicks who created atmospheric music fitting of the futuristic interior and narrative. The result is a visual narrative that not only heightens the distinctive design but also weaves together the emotional feel of the brand.

RESULT

By sharing this video across the brand’s website, YouTube, and various social media channels, we helped to enhance the brand equity of YA-MAN and aided in promoting the flagship store.

Visit Website